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Display Purchasing Advisor
Trade Show Display Zone.com: We walk you through the purchase process to help you get the Display you need.
Get a trade show display that works for your business — without breaking the bank! Trade Show Display Zone can help you learn what kinds of displays are right for you, how to work with a display designer, and how much you should pay for a tradeshow display.
Trade Show Display Zone doesn't sell displays, but we can help you find great dealers that do. Once you know what you need, we can put you in touch with several of the most capable trade show display companies in your area — free. Submit a free request for quotes now!
Then you can choose to speak with one of our Purchasing Advisors who can walk you through the process and handle any issues or questions that arise. Our Advisors provide these services and more:
- Verify your information and give an overview of the purchasing process
- Provide purchasing tips and send buyer's guides
- Provide supplier profiles and ratings
- Mediate issues with suppliers
Getting noticed at a trade show is not easy: you're competing with masses of competitors and other businesses for the attention of tired and overwhelmed attendees. An inviting, modern-looking display can help draw prospects in — but it won't do the selling. Here are some suggestions on how to make the most of your trade show experience.
Trade show tips
- Stay focused. Don't try to explain everything about your company in the first conversation. Quickly introduce your main selling point — a new product or feature, usually — and encourage the prospect to sign your mailing list or lead sheet. If they're really interested, you can do your in-depth sales pitch another time.
- Don't neglect the before and after work. Sending promotional emails or direct mail to your current customers and prospects can increase traffic at your booth, and follow-up communications should reinforce the messages from the show.
- Appeal to the stomach. Competing with high-priced giveaways that larger corporations can afford can be hard — but a supply of candy can always grab peoples' eyes. Once their eyes bring them to your booth, their ears are all yours.
- Stay friendly. Make sure everyone who's working in your booth has a pleasant demeanor and enough energy to last the day. It's a good idea to give employees time to roam the hall themselves, too.
- Two tiers of handouts. Use basic one-sheets or even postcards as a general handout — give them to anyone who makes eye contact with you. Keep a stack of more high-quality promotional materials — booklets or slick folders — in reserve, and hand those out only to prospects who display significant interest. This gives you the best combination blanket coverage and cost savings.